Starting Strength: Basic Barbell Training 3rd Edition is a book that was originally written in 2005 by a gentleman by the name or Mark Rippetoe. The book is currently in its third edition and had led to the development of the Starting Strength website, Starting Strength Seminars, Starting Strength Coach Credential, Starting Strength Gyms, and Starting Strength Equipment. Starting Strength is a book that describes a model of basic barbell training based on both biomechanics and decades of practical experience both coaching and performing the lifts. The lifts outlined in the book are The Squat, The Deadlift, The Press, The Power Clean, and The Bench Press. Weights & Plates Strength & Nutrition Center is a Starting Strength Affiliate Gym and Robert Santana is a Starting Strength Coach.